"Are You a Square Peg in a Round Hole?"
We Specialize in Outside of the Box
What do you do with an artist who doesn't fit a mold - the one who feels like a square peg trying to fit in a round hole? The artist who the industry says is amazing, but can't figure out how to market them? Or, as an artist, you create what you think will "fit", but know you can do something unique?
We get it - we have to have rules and ways to identify artists - from radio to awards. But, what do you do when someone creates something different? Or, their project is so diverse, how do you promote that artist or get them seen when the market is already inundated with those who ARE trying to fit in?
Some of the greatest artists ever known became icons because they were unique - original.
Those are the artists we gravitate to - the more rounded artists. These are the artists that are able to write, sing, create, produce, perform their own original music, and can play their own instruments. They are also multi-talented in other creative areas, not just music, that enhances their whole brand. Their creations are maybe not all the same genre or style, and some include other artistic partnerships in their shows.
Together, we figure out whatever tools we need - and get to work on how to get that square to fit - maybe not in a round hole - but as they should, on their own.
Sometimes it happens fairly easily, and sometimes it takes a while. Sometimes we end up with a lot of saw dust and splinters.
And, sometimes, we just stay outside of the box.
But, be assured, we will have tried our best, left our mark - and maybe even left some room for more "squares" to fit in.
Zigo - Live in St. Louis, MO
"With the firm belief that each artist has their own story to tell, we do our best to help that artist be who they are meant to be, within the constructs of the industry as it is, but allowing that artist to create and take ownership of the gift they have been given. From the creation of a song, to the analysis of how that song needs to be presented, on to the full production stage showcasing that song - we do our best to help give that story, set to a melody, justice."
I remember singing on stage at age 3 - fast forward to I'm 16 and sitting behind a sound board running sound for major touring acts. I was just hanging out with friends and having fun - I didn't realize I was being "mentored". I found myself at festivals, fairs, in studios, and traveling in busses across the US "learning" the business from friends who are also my heroes. I have some pretty good friends who have believed in a curly-headed blonde girl. I didn't know ANY women who did what I was doing. (There is a whole other story). It would seem my life had a plan before I could even make one. And, despite continuing to travel full-time from the age of 14, I graduated high school, then attended university full-time (there were no online classes then) while getting on a bus every weekend, and still managed to graduate with a Bachelor of Science in Marketing/Management.
After 35 years, I now tell people, "I get paid to play with my friends - and, I'll never stop learning".
From Gospel to Rock, Bluegrass to Classical, Americana and everything in between, and from cities to events and private businesses, I have the privilege to work with all of the above. It's that diverse exposure to music and organizations that fostered my belief that music is an art, and truly has no boundaries. It is the universal communicator.
ZIGO with Kinetic Tapestry - combining live shows with Silk and Acrobatics
"Music is a communicator regardless of language or culture. If you focus on the message through sound as well as words, just as much as the craftsmanship of the song, you don't have to worry what 'style' it's played in - the song will be as it should be, and will say what it needs to."
Songs of the Fall in Czech Republic 2017
Get in touch with us, sign up on sites, book groups at your events, and interview them on your radio, tv and web shows, and magazines. I think they are all pretty amazing and constantly pushing the boundaries of what they do with their creativity.
You may be surprised - I am daily. But, if you're truly looking for "original", you won't leave disappointed.
Until next time,
Talent, Calling, Favor and Chocolate